Definition
ou·tré
Passing the bound of what is usual or considered proper;
Unconventional; bizarre. Unusual, strange, and shocking, especially in a humorous way.
What is outré?
Outré navigates the boundary between Art to wear and Ready to wear. The brand draws inspiration from art in all its forms and it is part of its distinct DNA. Each collection is something completely different from the previous one, and “art to wear” provides the freedom to do so.
The art pieces produced as single, unique & one of a kind items in addition to the ready to wear pieces that produces in limited edition. Outré separate from mainstream, yet remain related to it.
In a world where everyone buys and purchases the same things, where there is no real sense of uniqueness and we are all influenced by media influencers, the brand addresses the need to feel special and unique. It allows customers to buy an item that is numbered as part of an art series, one that only you or a very small number of people possess.
What is Art to wear?
Wearable art sits at the crossroads of craft, fashion and art.
We live in an era where fashion follows trends and frequently feels like uniforms.
Artwear, as its name implies, refers to clothing and accessories as art pieces. Much like classic art forms like paintings, sculptures, and photographs, wearable art serves as a platform for artists to communicate their ideas, feelings, and perspectives. It goes beyond the bounds of conventional fashion, defying trends and commercial pressures, and instead emphasizes the creation of unique, individualized, and visually striking pieces.
These pieces are usually handmade, and are produced only once or as a very limited series. The phrase “wearable art” suggests that the piece is intended to be recognized as a form of artistic creation or expression. Wearable art is designed to attract attention when it is worn, showcased, or featured in performances.
The extraordinary aspect of wearable art lies in its capacity to merge art and fashion. By transcending the usual boundaries between them, it provides a novel viewpoint that questions conventional norms.
Beautiful